iPhone, gPhone or Windows Mobile?

In late September, the initial Google gPhone was introduced: HTC Dream. Google’s strike on the phone market is significantly different than Apple’s, and could, if we measure success by domination of the Internet, be a viable threat to the tumultuous existence of the current mobile industry and cause Apple shareholders some concern.  Is this the wireless battle of this decade?   Since the market has been shifting from PCs to smart phones, this new encounter may well redefine the overall market influence of the various players, with Microsoft mobile being the most at risk, and Google with the most to gain (because it is just entering), and Apple defying all expert opinions by capturing the heart and soul of its customer’s.