Cell Canada

Canadian Cellular Industry News, Insight, & Noise

Rogers Listens – Updates Data Plans for the iPhone, Bold, & N95

Posted by Gary on August 29, 2008

For those eager for an iPhone or Bold, Rogers has rolled out an update on it’s data plans that deserves some attention.  The plans are reasonably globally competitive and compared to the original Rogers data plans pre-consumer backlash, they are wins for Canadian consumers. 

Even more importantly, Rogers has taken smart steps to derisk the data purchase.  Rogers will now not charge for the first three months on a data plan to help consumers see reporting on their usage levels and then select the optimum plan.  As well, they have placed a $100 cap on excess usage.  Providing a limit on risk or unknown exposure to charges that has left consumers burned and wary in the past.  Both very smart moves addressing two major data plan barriers to entry for consumer.

We are still fans of the $30 6GB plan.  Sign up now.  It will disappear at the end of September and we will not see anything similar until late 2009/early 2010 when the new entrants begin to enter the market.

Price Original 2008 Pre-Iphone Market Response Restructured
$15 2MB 2MB N/A 2MB
$25 4MB 4MB N/A 500MB
$30 N/A 300MB 6GB 1GB
$50 N/A 500MB N/A 2GB
$60 30 MB 1GB N/A 3GB
$80 500MB 3GB N/A 8GB
$100 1GB 6GB N/A N/A
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2 Responses to “Rogers Listens – Updates Data Plans for the iPhone, Bold, & N95”

  1. Prince Wright said

    Hey,
    You did a great job. I was on the internet shopping for a better cellphone plan and your research work made it very simple for me.
    I appreciate you effort in letting the public know how to choose cellphone plans wisely.

  2. Gary said

    Thanks! Glad it was useful.

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