Rogers Listens – Updates Data Plans for the iPhone, Bold, & N95

For those eager for an iPhone or Bold, Rogers has rolled out an update on it’s data plans that deserves some attention.  The plans are reasonably globally competitive and compared to the original Rogers data plans pre-consumer backlash, they are wins for Canadian consumers. 

Even more importantly, Rogers has taken smart steps to derisk the data purchase.  Rogers will now not charge for the first three months on a data plan to help consumers see reporting on their usage levels and then select the optimum plan.  As well, they have placed a $100 cap on excess usage.  Providing a limit on risk or unknown exposure to charges that has left consumers burned and wary in the past.  Both very smart moves addressing two major data plan barriers to entry for consumer.

We are still fans of the $30 6GB plan.  Sign up now.  It will disappear at the end of September and we will not see anything similar until late 2009/early 2010 when the new entrants begin to enter the market.

Price	Original 2008	Pre-Iphone	Market Response	Restructured
$15	2MB	2MB	N/A	2MB
$25	4MB	4MB	N/A	500MB
$30	N/A	300MB	6GB	1GB
$50	N/A	500MB	N/A	2GB
$60	30 MB	1GB	N/A	3GB
$80	500MB	3GB	N/A	8GB
$100	1GB	6GB	N/A	N/A